Having a strong employer brand is invaluable when it comes to hiring the perfect fit for your team.
According to HubSpot’s Employer Brand Research Report, 91% of candidates seek out at least one online or offline resource to evaluate an employer’s brand before applying for a job. Even more crucial, is that 75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand.
After working with companies on a daily basis over the past five years, we’ve discovered that when it comes to employer branding, the most powerful tool recruiters have at their disposal is their people. So why not invest in an employer branding tool made to highlight just that?
Showing your team off to world on The Org is a quick, simple and free way to boost your employer brand and help convert the best candidates.
In this guide, we’ll cover why posting new jobs directly in your org chart can be your recruiting secret weapon and how to get started on The Org for free.
Benefits of sharing jobs in the org chart with candidates
1. Stand out in the crowd
The transparency that public org charts give companies could be the difference that makes you stand out from the crowd. 56% of adults place culture above salary when it comes to job satisfaction, according to Glassdoor’s Mission and Culture Survey 2019. Transparency can help signal a strong company culture—one that was created with not just employees in mind, but for all future new employees too. This is crucial when building out an employer brand for your company.
With a public org chart, they’ll be able to see:
How your organization is structured
What team they would be a part of
Who they would be working with
Who they would report to
What responsibilities they would have
2. Give candidates what they want: how do they fit into the team?
The human element of the workplace has never been more important, even more so in our our increasingly-remote world. Any information you can provide prospective candidates about the kinds of connection they can make at work has now become invaluable in the hiring process.
By posting a job in your org chart, you can introduce candidates to the humans behind your brand and the community of people who share your values. Ultimately, the best employer branding starts with your people. Talent follows talent – make it easy for candidates to see exactly how they’ll fit in with all of your amazing existing employees.
3. Implement more equitable and diverse hires
Biased and unequal hiring practices can creep into any business. Countering that pattern takes intentional action—and it’s well worth the effort. Diversity is crucial to building a strong company culture. A diverse organization lends itself to fresh perspectives and input, fueling innovation.
Your org chart will give hiring managers a clear picture of the hierarchy and diversity within your company, making it easier for them to take steps toward a more equitable, diverse workplace.
4. Form stronger connections between candidates and their interviewers
The better you get along with potential candidates, the more insight you’ll get into what would be like to work together.
Org charts function as a visual directory of a company’s entire staff. At the click of a button, they have your colleagues’ names, photos, and professional profiles on hand.
Not only can potential employees know exactly who their manager would be, the interview process becomes a lot smoother when prospective candidates know exactly who to contact for a role.
This will help candidates engage with their interviewers with confidence. No more struggling to attach a name to a face or remember anyone’s role in the team.
Plus, the “about me” for each employee—often including personal information—may give candidates the ability to find common ground and establish deeper connections already in the interview process. They might mention their:
This will let potential employees get a feel for the kinds of people they’d be working closely with. That sort of transparency can go a long way to enticing them to apply.
5. Show candidates how they could advance their career
Talented professionals tend to consider the long-term. They have plans and goals for where they want to be five, ten, or twenty years from now.
We’ve already discussed how an org chart shows candidates where they would fit into your company. But it can also show them where they might go in the future. The visual nature of an org chart makes it easy for them to see how they might progress through the hierarchy of your organization.
You’re not just offering them a job. You’re offering a career—one with ample opportunity for advancement. That kind of value proposition is bound to appeal to top talent.
6. Makes for a smoother interview process
Because an org chart gives candidates a visual layout of the whole company, it can help make the whole process interview process easier. At a glance, they’ll be able to see where they fit into the broader structure, who they report to, and who’s on their team.
In short, a comprehensive org chart will answer most of the interview questions before they even need to ask.
7. Gives candidates a better understanding of their role
Understanding your new role in the grand scheme of things can provide some serious motivation. As your company’s org chart evolves, a candidate will be able to see how your team is contributing to the business’s overall growth.
Knowing that their work makes a difference is truly fulfilling. Fueled by that inspiration, the right candidate will be more excited about the opportunity to help the whole organization forge ahead to new heights.
8. Set candidates up for success by sharing your team ahead of time.
Including the correct hiring manager in the job description
The manager makes the difference
The manager plays a pivotal role in the employee experience. It is reported that the "quality of manager" are among the top factors candidates value when joining an organization.
By attaching the hiring manager to the job post, you are able to show a more personalized picture of the candidate's future manager. Candidates get a feel for:
Who is my potential manager?
How do they prefer to work?
What is their leadership style?
What qualities do they value in colleagues?
What is their communication style?
What are their pet peeves?
Knowing this ahead of time helps manage expectations and quickly be able to evaluate if it is a good match for candidates (which in turn can save the hiring manager a lot of time!).
How to share the org chart in the recruiting process
It’s no use to put all this effort into making your org chart shine if you can’t share it! Make sure candidates can easily access your org chart with these tips:
Embed your org chart in your career page or about page, so prospective candidates can’t miss your team.
Include The Org’s job description in outbound messages
Include the hiring manager/interviewer's personal bio in an interview confirmation email
Showing the team and org chart during the interview (”can you see my screen?”)